You will be submitting the Course Project Part 1 this week for grading. You can find what you need to complete this in the Course Project Overview page in the Introduction and Resources module. You will be graded based on the rubric below.Criteria Introduction In at least 200 words, explain what you found in this organization that most interests you and what the opportunity for learning is from analyzing them. What are the three most intriguing elements associated with this case?Ratings10 pts ExcellentAll elements included8 pts CompetentMissing 1 element7 pts FairMissing 2 elements5 pts PoorMissing 3 elements0 pts UnacceptableThe paper does not address this competency.= 10ptsSection A: Background/HistoryBriefly describe the company in the case analysis. What is its primary business? Who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry (10 points). Exceeds 200 words (5 points)Ratings15 pts ExcellentAll elements addressed13 pts CompetentAll but one element addressed12 pts FairSome elements missing10 pts PoorMost elements missing0 pts UnacceptableAll elements missing=15 ptsSection B: MissionLocate or estimate the mission of this organization. Analyze it using concepts from Chapter 1 of the textbook in 200 words or more (9 points). Include citations from your outside source (3 points) and the textbook, including page numbers (3 points).Ratings15 pts ExcellentAll elements addressed13 pts CompetentAll but one element addressed12 pts FairSome elements missing10 pts PoorMost elements missing0 pts UnacceptableAll elements missing= 15 ptsSection C: SWOTCreate a SWOT analysis using concepts from Chapter 2 of the textbook and an appropriate 2×2 matrix (9 points). Include citations from your outside source (3 points) and the textbook, including page numbers (3 points).Ratings15 pts ExcellentAll elements addressed13 pts CompetentAll but one element addressed12 pts FairSome elements missing10 pts PoorMost elements missing0 pts UnacceptableAll elements missing= 15 ptsSection D: Porter’s Five ForcesAnalyze the organization’s industry using concepts from the textbook, addressing all five forces in 200 words or more (5 points). Include citations from your outside source (3 points) and the textbook, including page numbers (3 points).Ratings15 pts ExcellentAll elements addressed13 pts CompetentAll but one element addressed12 pts FairSome elements missing10 pts PoorMost elements missing0 pts UnacceptableAll elements missing= 15 ptsPaper/ReferencesUse APA format with proper citations and sources.Ratings10 pts ExcellentAll elements addressed8 pts CompetentAll but one element addressed6 pts FairSome elements missing4 pts PoorMost elements missing0 pts UnacceptableAll elements missing= 10 ptsTotal Points: 80
