TGM 489 Mid-Term Exam Identify a company you are passionate about. For instance, are you passionate about cosmetics, music, high-tech, motorcycles, haute couture, gaming, fitness, something else? Rules: · Cannot be company we already used (e.g., Apple, Delta, Netflix) · Or in their direct industry (e.g., Jet Blue, Dell, Amazon Prime Video) · But, can do adjacent industries (e.g., Amazon Prime delivery, aircraft manufacturing) · Can be a successful company (e.g., Google, Disney, Verizon, etc.) · Can be a failed or failing company (e.g., Payless, Xerox, GoPro, Remington, Fitbit) Building on your own research of the company, the concepts developed in the course, and your own experiences, answer the following 2 questions: 1) Identify its strengths and weaknesses · What is its strategy and business model? · How well do they work? · How do the pieces fit together? 2) Identify one clear risk facing this company · Either a current challenge or one they may face in the near future · If you were advising this company, what advice would you give (could include shutting down) Grading criteria: You will not be graded whether or not you pick the “right” answer for your company. Instead, you will be graded on: 1) Did you answer the questions posed 2) Did you demonstrate that you have thought carefully about the company’s product, strategy, and business model. In other words, are the sources of competitive advantage you identify ones that are fairly obvious, or did you really dig down to explore what makes the company successful/unsuccessful. 3) The degree to which you draw on principles raised in the course to support your answers 4) The logic you use and your ability to defend the advice you give to the company
