Should organizational leaders be concerned about websites on which consumers post negative or uncomplimentary messages about products or services? Social networking can be a disruptive influence for today’s businesses, and unfortunately for businesses bad news tends to travel faster than good news. Should organizational leaders be concerned about websites on which consumers post negative or uncomplimentary messages about products or services? Give an example of a corporate website on which negative and/or uncomplimentary messages have been posted. What actions can companies take in response to this disruptive influence?
