MARKETING OBJECTIVES & GOALS Identify marketing objectives and goals for the first year • Using an appropriate goal setting model like the OGSM model, describe in words the objectives you have for your product/service in the first year. • Using appropriate measures, identify the quantitative goals you will target for the first year. Identify marketing objectives and goals for the second year • Using an appropriate goal setting model like the OGSM model, describe in words the objectives you have for your product/service in the second year. • Using appropriate measures, identify the quantitative goals you will target for the second year.
