How Farfetch is influencing the Chinese luxury fashion sector and replacing the trend of consumers shopping behaviour in China? PART 3 – UNDERSTANDING MARKET / MANAGEMENT STRATEGY OF FARFETCH. Key company sights (425 words)Evaluate the reason why Farfetch developing luxury fashion sector as their core business strategy? Analysis why Farfetch aims to targeting online platforms but not retail store? Key Marketing / Management insights (425 words) How did Farfetch develop online platforms as marketing strategy to attract buyer? What makes them have high market share in fashion platforms and luxury fashion sector?———————————————————————— This is a fashion based report, please be more creative as possible. Farfetch is a Britian based company, this essay is aims to analysis how this online fashion company goes successful in its operating ways and how it expand into China. Please use as more theory as possible, the reference is list below. You can select one of the book under and use theory apply into essay.