Decision Making / Time

Decision Making / Time Psychological time is noted in Solomon as an influence on consumers’ buying and disposing habits. Solomon refers to research that identifies four dimensions of time and five metaphors of perspectives on time. Pick a product or service and explain how the advertising could affect consumers’ decision-making in regards to time. Embed an example of how that product/service is being promoted. While the research participants were American women, others also have to deal with time issues in their daily lives. Give an example of how time influences the products you choose as a consumer.

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