Client of Chipotle Mexican Grill launch into Australian Market It will be including four sections of the writing, it aims to create an effective campaign for the client of Chipotle Mexican Grill launch into Australian Market. 1. Media Objective It will be including Business Objective, Advertising Objective and Media Objectives. Approximately ½ page. 2. Media Choice From understanding your target market and where they may connect with the You need to provide clear rationale for the choice of media. Remember the pros/cons of each channel. It will be Television, Online, Outdoor (billboard & bus shelters ads), magazines. This should be no longer than 2 pages. 3. Scheduling Include supporting the rationale. no longer than 11/2 page 4. Geography include supporting rationale and interpretation of the data. no longer than 1/2 page
